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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1]
6. Drama Queen! This swiss dot belted bishop sleeve dress has plenty of drama and refinement to become your new spring go-to thanks to its billowing sleeves — just $10! 7. Everyday Essential ...
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