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All types of soap were rationed. Coupons were allotted by weight or (if liquid) by quantity. In 1945, the ration gave four coupons each month; babies and some workers and invalids were allowed more. [49] A coupon would yield: 4 oz (113 g) bar hard soap; 3 oz (85 g) bar toilet soap; 1 ⁄ 2 oz (14 g) No. 1 liquid soap; 6 oz (170 g) soft soap
The economist Alex Tabarrok has argued, that the success of this promotion lies in the fact that consumers value the first unit significantly more than the second one. So compared to a seemingly equivalent "Half price off" promotion, they may only buy one item at half price, because the value they attach to the second unit is lower than even the discounted price.
It is one of the top 10 most valuable corporations, [9] and is named the 31st-largest public company in the world on the Forbes Global 2000 2020 list. [10] In January 2018, Alibaba became the second Asian company to break the US$500 billion valuation mark, after its competitor Tencent . [ 11 ]
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