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The GS1 Databar Coupon code has been in use in retail industry since the mid-1980s. At first, it was a UPC with system ID 5. Since UPCs cannot hold more than 12 digits, it required another barcode to hold additional information like offer code, expiration date and household ID numbers.
Offers.com is an online marketplace that connects consumers with coupons, coupon codes, product deals, and special offers from about 16,000 retailers and brands. History [ edit ] Offers.com was founded in 2009 by Steve Schaffer. [2]