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Hertz Global Holdings, Inc. (formerly The Hertz Corporation), known as Hertz, is an American car rental company based in Estero, Florida. The company operates its namesake Hertz brand, along with the brands Dollar Rent A Car, Firefly Car Rental and Thrifty Car Rental.
Firefly Car Rental is a low cost American car rental brand owned by The Hertz Corporation. Hertz developed the new brand to replace Advantage Rent a Car which had to be sold following the acquisition of Dollar Thrifty Automotive Group. [1]
Dollar Rent A Car (formerly known as Dollar A Day Rent A Car) is an American car rental agency, headquartered in Estero, Florida, with offices in many countries around the world. Dollar is owned by The Hertz Corporation, along with other agencies including Hertz Rent A Car, Firefly Car Rental and Thrifty Car Rental.
Thrifty Car Rental is an American car rental agency, headquartered in Estero, Florida, with offices in many countries around the world. Thrifty is owned by The Hertz Corporation, along with other agencies including Hertz Rent A Car and Dollar Rent A Car. Thrifty typically caters to budget-conscious leisure travelers.
As a subsidiary of the Hertz Corporation, Thrifty Car Rental operates in 77 countries and territories with 472 locations in the United States and Canada, as well as 589 locations throughout the Americas, Africa, Europe, the Middle East, and the Caribbean and Asia-Pacific regions.
On average, most car rental companies will only to rent to drivers who are at least 20 or 21 depending on the company. The companies Hertz, Dollar Car Rental, and Thrifty have a minimum age of 20. Alamo, Enterprise, Avis, and all other reputable companies have a minimum age of 21.
Advantage Rent a Car is a privately held American car rental company headquartered in Orlando, Florida. The company was founded in 1963 by Kenneth and Helen Walker as "$3.99 Car Rentals" and quickly expanded by purchasing several different car rental companies.
It is one of the three big rental car holding companies in the United States, holding a 40% market share, placing it first, ahead of the Hertz Corporation and Avis Budget Group.
The campaign aimed to put a positive spin on Avis' status as the second largest car rental company in the United States, at the expense of its larger competitor, Hertz. The slogan was used for 50 years before a re-branding in 2012, when Avis unveiled a new slogan—"It's Your Space."
In 1924, he acquired a rental car business, renaming it Hertz Drive-Ur-Self Corporation. Competition between the Yellow Cab Company and Checker Taxi in Chicago was fierce and frequently violent with a number of shootings and deaths.