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Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars, Incorporated. There are two varieties: the US Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the US and Canada (neither bar is sold as Milky Way in Canada).
In most of the world, a Mars bar is a chocolate bar with nougat and caramel, coated with milk chocolate. In the United States, it is marketed as the Milky Way bar. It was first manufactured in Slough, England under the Mars bar name in 1932 by Forrest Mars, Sr., son of American candy maker Frank C. Mars.
Forrest Edward Mars Sr. (March 21, 1904 – July 1, 1999) was an American billionaire businessman and the driving force of the Mars candy empire. He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars, and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice.
Mars is a company known for the confectionery items that it manufactures, such as Mars bars, 3 Musketeers, Milky Way bars, M&Ms, Skittles, Snickers, Twix, and Bounty (chocolate bar). It also produces non-confectionery snacks, such as Combos , and other foods, including Ben's Original , and pasta sauce brand Dolmio , as well as pet foods, such ...
Milky Way Farm in Giles County, Tennessee, is the former estate of Franklin C. Mars, founder of Mars Candies. The property is named for the company's Milky Way candy bar. During the Great Depression, the estate was the largest employer in Giles county.
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In 1923 he introduced his son Forrest's idea, the Milky Way, which became the best-selling candy bar. Mars moved to Chicago in 1929 and settled in River Forest. He became an honorary captain of the Oak Park, Illinois police department. In 1930, Mars developed the Snickers Bar. Death and legacy