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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
Ray-Ban also partnered the film with a $5–10 million television campaign. [23] Other promotional items included Hamilton Watches [24] and Procter & Gamble's Head & Shoulders with the tagline "Keeping the Men in Black in black". [25] An official comic adaptation was released by Marvel Comics.
1950s singer Buddy Holly helped popularise Wayfarers. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product placements.
When standard Ray-Ban Wayfarers go for $199, the smart glasses $299 starting price gives you a lot of bang for your buck. These are comfortable, easy-to-use, and last all day.
Ray-Ban Rb4171 Erika Round Sunglasses — 30% off! Levi’s Women’s Ex-Boyfriend Trucker Jacket — 62% off! Ray-Ban RB4105 Folding Wayfarer Square Sunglasses — 30% off! Electronics.
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