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The Milky Way bar is made of nougat, topped with caramel and covered with milk chocolate. It was created in 1923 by Frank C. Mars and originally manufactured in Minneapolis, Minnesota. The name and taste derived from a then-popular malted milk drink of the day, not after the astronomical galaxy.
In most of the world, a Mars bar is a chocolate bar with nougat and caramel, coated with milk chocolate. In the United States, it is marketed as the Milky Way bar. It was first manufactured in Slough, England under the Mars bar name in 1932 by Forrest Mars, Sr., son of American candy maker Frank C. Mars.
He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars, and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice. He was the son of candy company Mars, Inc. founder Frank C. Mars and his first wife Ethel G. Mars ( née Kissack).
In 1923 he introduced his son Forrest's idea, the Milky Way, which became the best-selling candy bar. Mars moved to Chicago in 1929 and settled in River Forest. He became an honorary captain of the Oak Park, Illinois police department. In 1930, Mars developed the Snickers Bar. Death and legacy
Forrest Mars Sr., son of Frank and his first wife, Ethel G. Mars, was inspired by a popular type of milkshake in 1923, to introduce the Milky Way bar, advertised as a "chocolate malted milk in a candy bar", which became the best-selling candy bar.
It is similar to the global Milky Way bar as well as the American version of the Milky Way bar (only without the latter's caramel topping). History [ edit ] Introduced in 1932, the 3 Musketeers Bar was the third brand produced and manufactured by M&M/Mars.