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The practice of retailers issuing trading stamps started in 1891 at Schuster's Department Store, Wisconsin. At first, the stamps were given only to customers who paid for purchases in cash as a reward for not making purchases on credit . [1]
S&H Green Stamps was a line of trading stamps popular in the United States from 1896 until the late 1980s. They were distributed as part of a rewards program operated by the Sperry & Hutchinson company (S&H), founded in 1896 by Thomas Sperry and Shelley Byron Hutchinson.
Schuster's notable marketing efforts included the first trading stamps, in 1891, an early version of the charge card called Budga-Plate, a doll named Billie the Brownie from 1927 to 1955, Schuster's Christmas Parade, and the catch-phrase "Let's go by Schuster's where the streetcar bends the corner round."
Carlson used "Gold Bond Stamps", a consumer loyalty program based on trading stamps, to provide consumer incentive for grocery stores. Carlson was the first entrepreneur to develop a loyalty program for a grocery chain through the issuance of trading stamps.
Wisconsin's statehood 100th anniversary was commemorated by a 3-cent stamp on May 29, 1948. The foreground features a scroll with a map outline of the state, the background design shows the State Capitol.
Green Shield Stamps was a British sales promotion scheme that rewarded shoppers with stamps that could be used to buy gifts from a catalogue or from any affiliated retailer.
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