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Reward theory of attraction. The reward theory of attraction claims that people are attracted to individuals exhibiting behaviors that are rewarding to them or whom they associate with rewarding events. [1] Individuals seek to develop strong relationships with those who provide positive and fulfilling interactions that require little to nothing ...
The reward system (the mesocorticolimbic circuit) is a group of neural structures responsible for incentive salience (i.e., "wanting"; desire or craving for a reward and motivation), associative learning (primarily positive reinforcement and classical conditioning), and positively-valenced emotions, particularly ones involving pleasure as a core component (e.g., joy, euphoria and ecstasy).
Motivational salience is a cognitive process and a form of attention that motivates or propels an individual's behavior towards or away from a particular object, perceived event or outcome. [ 1] Motivational salience regulates the intensity of behaviors that facilitate the attainment of a particular goal, the amount of time and energy that an ...
e. Social exchange theory is a sociological and psychological theory that studies the social behavior in the interaction of two parties that implement a cost-benefit analysis to determine risks and benefits. The theory also involves economic relationships—the cost-benefit analysis occurs when each party has goods that the other parties value. [1]
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Warm-glow giving is an economic theory describing the emotional reward of giving to others. According to the original warm-glow model developed by James Andreoni (1989, 1990), [1][2] people experience a sense of joy and satisfaction for "doing their part" to help others. This satisfaction - or " warm glow" - represents the selfish pleasure ...
Overjustification is an explanation for the phenomenon known as motivational "crowding out". The overall effect of offering a reward for a previously unrewarded activity is a shift to extrinsic motivation and the undermining of pre-existing intrinsic motivation. Once rewards are no longer offered, interest in the activity is lost; prior ...
Reward dependence ( RD) is characterized as a tendency to respond markedly to signals of reward, particularly to verbal signals of social approval, social support, and sentiment. [1] When reward dependence levels deviate from normal we see the rise of several personality and addictive disorders. In psychology, reward dependence is considered a ...
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