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Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars, Incorporated. There are two varieties: the US Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the US and Canada (neither bar is sold as Milky Way in Canada).
In most of the world, a Mars bar is a chocolate bar with nougat and caramel, coated with milk chocolate. In the United States, it is marketed as the Milky Way bar. It was first manufactured in Slough, England under the Mars bar name in 1932 by Forrest Mars, Sr., son of American candy maker Frank C. Mars.
Mars is a company known for the confectionery items that it manufactures, such as Mars bars, 3 Musketeers, Milky Way bars, M&Ms, Skittles, Snickers, Twix, and Bounty (chocolate bar).
In 1920, they moved to Minneapolis, Minnesota, where Mars founded Mar-O-Bar Co. and began to manufacture chocolate candy bars. The company later incorporated as Mars, Incorporated. In 1923 he introduced his son Forrest's idea, the Milky Way, which became the best-selling candy bar. Mars moved to Chicago in 1929 and settled in River Forest
He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars, and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice. He was the son of candy company Mars, Inc. founder Frank C. Mars and his first wife Ethel G. Mars (née Kissack).
Milkybar, called Galak in Continental Europe and Latin America, is a white chocolate confection produced by Nestlé since 1936 and sold worldwide (not sold in the US, although it may be ordered online for delivery, or found in specialty candy shops).