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Milky Way is a brand of chocolate-covered confectionery bar manufactured and marketed by Mars, Incorporated. There are two varieties: the US Milky Way bar, which is sold as the Mars bar worldwide, including Canada; and the global Milky Way bar, which is sold as the 3 Musketeers in the US and Canada (neither bar is sold as Milky Way in Canada).
In most of the world, a Mars bar is a chocolate bar with nougat and caramel, coated with milk chocolate. In the United States, it is marketed as the Milky Way bar. It was first manufactured in Slough, England under the Mars bar name in 1932 by Forrest Mars, Sr., son of American candy maker Frank C. Mars.
Chocolate nougat with caramel in milk chocolate coating. Pictured here are American and British Milky Way candy bars. There is no caramel in the British version.
While the classic candy bar already has a Simply Caramel flavor, the latest Salted Caramel is perfect for those who don’t like their caramel to be too sweet, but still a treat.
The Pendergast Company had discovered the method of making a fluffy nougat for candy bars, which was copied by Frank Mars for his Milky Way bars. [3] Martoccio invented a synthetic coating for his candy bars to keep them from melting in warm temperatures.
Range. The Galaxy and Dove brands cover a wide range of products including chocolate bars in milk chocolate, caramel, Cookie Crumble, and Fruit & Nut varieties, Minstrels, Ripple (milk chocolate with a folded or "rippled" milk chocolate centre), Amicelli, Duetto, Promises, Bubbles and Truffle.