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For newer titles, particularly for indie games, GOG.com offers the ability to publish their games on the site starting 2013. GOG.com offers indie developers a typical 70/30 split on revenue (meaning GOG.com takes 30% of the sale), as well as an option for an upfront payment to the developer, with GOG.com then taking 40% of the sales until the ...
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Epic Games also has offered sales, in which Epic absorbs the discount from the sale. For example, its first store-wide sale in May 2019 offered a discount of US$10 off any game valued at US$15 or more. [16] The store at launch had barebones set of features, but Epic plans to develop feature subsets comparable to other digital storefronts.
Steam Coupons, which was introduced in December 2011, provides single-use coupons that provide a discount to the cost of items. Steam Coupons can be provided to users by developers and publishers; users can trade these coupons between friends in a similar fashion to gifts and in-game items. [81]
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Initially, Microsoft took a 30% cut of app sales until it reached US$25,000 in revenue, after which the cut dropped to 20%. On January 1, 2015, the reduction in cut at $25,000 was removed, and Microsoft takes a 30% cut of all app purchases, regardless of overall sales. [36] As of August 1, 2021, Microsoft only takes a 12% cut of app sales. [37]