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Forever 21 is known for completely changing merchandise every six to eight weeks to account for new fashion trends.
In this arrangement, Shein will sell certain Forever 21 products on its website, giving Forever 21 access to Shein’s 150 million digital customers, the Wall Street Journal reported.
Under a partnership agreement announced Thursday, the Chinese-founded Shein will acquire about one-third interest in Sparc Group, Forever 21's operator.
Forever 21’s parent company Sparc Group announced on Thursday that it will partner with the online shopping giant in a deal that would see Sparc become a minority shareholder in Shein. In...
Fast fashion is the business model of replicating recent catwalk trends and high-fashion designs, mass-producing them at a low cost, and bringing them to retail quickly while demand is at its highest. The term fast fashion is also used generically to describe the products of this business model, particularly clothing and footwear.
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