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The U.S. Federal Trade Commission on Wednesday finalized a ban on companies knowingly buying or selling fake online reviews, giving the agency the power to levy fines against the shadowy practice.
Website. ray-ban.com. Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million. [1][2]
Along with prohibiting reviews written by non-humans, the FTC’s rule also forbids companies from paying for either positive or negative reviews to falsely boost or denigrate a product.
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Advance-fee scam. An advance-fee scam is a form of fraud and is one of the most common types of confidence tricks. The scam typically involves promising the victim a significant share of a large sum of money, in return for a small up-front payment, which the fraudster claims will be used to obtain the large sum. [1][2] If a victim makes the ...
Technical support scams rely on social engineering to persuade victims that their device is infected with malware. [15] [16] Scammers use a variety of confidence tricks to persuade the victim to install remote desktop software, with which the scammer can then take control of the victim's computer.
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Brushing (e-commerce) In e-commerce, brushing, also called "review brushing", [1] is a deceitful technique sometimes used in e-commerce to boost a seller's ratings by creating fake orders, [2][3][4][5] which are either shipped to an accomplice or to an unsuspecting member of the public. Most e-commerce sites rate sellers by multiple criteria ...