Search results
Results From The WOW.Com Content Network
In marketing, the promotional mix describes a blend of promotional variables chosen by marketers to help a firm reach its goals. [1] [2] [3] [4] [5] It has been identified as a subset of the marketing mix. [1] It is believed that there is an optimal way of allocating budgets for the different elements within the promotional mix to achieve best ...
Language links are at the top of the page across from the title.
Advertising is a small but important part of marketing communications; the marketing communications mix is a set of tools that can be used to deliver a clear and consistent message to target audiences. It is also commonly called the promotional mix.
Wikipedia