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He and his wife, Jin Sook (Hangul: 진숙), opened a 900-square foot clothing store then named Fashion 21 in 1984 in Highland Park, Los Angeles with only $11,000 in savings. The store took off, and as they expanded to other locations, the store's name was changed to Forever 21 otherwise known as XXI.
The company gained popularity in mid-2000s to the 2010s for its low prices and quick turnover of inventory. Forever 21’s sales peaked in 2015, earning $4.4bn in global sales that year.