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Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million.
From the classic Ray-Ban aviators to a super stylish and on-trend circular silhouette, there's a pair for every kind of style.
Retrieved December 14, 2022. ^ Kanter, Jake (May 10, 2024). " 'Game Of Thrones' Star Sophie Turner Headlining Amazon Prime Video Heist Series 'Haven' Alongside 'Saltburn' Breakout Archie Madekwe & 'Bodies' Actor Jacob Fortune-Lloyd". Deadline Hollywood. Retrieved May 13, 2024.
Ray-Ban's marketing strategy was threefold: a return to the sunglasses' original, rebellious design, an "edgy" advertising campaign and "high-profile PR events", and the use of new media like MySpace to connect with consumers.
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