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Psychological pricing (also price ending or charm pricing) is a pricing and marketing strategy based on the theory that certain prices have a psychological impact. In this pricing method, retail prices are often expressed as just-below numbers: numbers that are just a little less than a round number, e.g. $19.99 or £2.98. [1] There is evidence that consumers tend to perceive just-below prices ...
As a shopping writer, I’m constantly on the lookout for the best deals and steals! Whether you need a new summer skirt or a new pair of sandals, I’m always searching to make your life easier ...