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Luxottica Group. Website. ray-ban .com. Ray-Ban is a brand of luxury sunglasses and eyeglasses created in 1936 by Bausch & Lomb. The brand is best known for its Wayfarer and Aviator lines of sunglasses. In 1999, Bausch & Lomb sold the brand to Italian eyewear conglomerate Luxottica Group for a reported $640 million. [1] [2]
Ray-Ban also partnered the film with a $5–10 million television campaign. Other promotional items included Hamilton Watches and Procter & Gamble's Head & Shoulders with the tagline "Keeping the Men in Black in black". An official comic adaptation was released by Marvel Comics.
Ray-Ban Wayfarer. Ray-Ban Wayfarer sunglasses and eyeglasses have been manufactured by Ray-Ban since 1952. Made popular in the 1950s and 1960s by music and film icons such as Buddy Holly, Roy Orbison and James Dean, Wayfarers almost became discontinued in the 1970s, before a major resurgence was created in the 1980s through massive product ...
Ray-Ban Stories are the latest in a line of smartglasses released by major companies including Snap Inc and Google and are designed as one component of Facebook’s plans for a metaverse. [2] Unlike other smart glasses, the Ray-Ban Stories do not include any HUD or AR head-mounted display .
Product placement, also known as embedded marketing, is a marketing technique where references to specific brands or products are incorporated into another work, such as a film or television program, with specific promotional intent.
Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag , tchotchkes, or freebies (count nouns), are used in marketing and sales.
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