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Some estimates have been as low as 2%. For example, nearly half of the 100,000 new TiVo subscribers in 2005 did not redeem their $100 rebates, allowing the company to keep $5,000,000 in additional profit. PC Data in the Reston, VA estimates between "10 and 30 percent". PlusNetMarketing in Wilmington, DE quotes 80%.
The 2005 controversy came after a related lawsuit settled in 2002 in Texas. That lawsuit, alleging exorbitant late fees, led the company to pay $9.25 million in attorney fees and offer $450 million in late fee refund coupons (which were rent-one get-one-free coupons, and thus required the customer to make an initial expenditure).
A 2022 study showed that users of the program aged 50 and above had slower memory loss, or "about 2 fewer years of cognitive aging over a 10-year period compared with non-users", despite the program having nearly no conditions for the sustainability and healthiness of the food products purchased with the coupons (or coupon-credits).
On May 20, 2010, the SEC filed a federal case against Edward A. Allen and David L. Olson, two former brokers of World Financial Group / World Group Securities, accusing them of having raised approximately $14.8 million through the offer and sale of promissory notes as part of an illegal Ponzi scheme in the States of Ohio and Florida between ...