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Gold Bond trading stamps were dispensed in strips at the time of purchase and pasted into books for saving. Trading stamps are small paper stamps given to customers by merchants in loyalty programs that predate the modern loyalty card.
Trademark law protects a business' commercial identity or brand by discouraging other businesses from adopting a name or logo that is "confusingly similar" to an existing trademark. The goal is to allow consumers to easily identify the producers of goods and services and avoid confusion.
A trademark (also written trade mark or trade-mark) is a type of intellectual property consisting of a recognizable sign, design, or expression that identifies a product or service from a particular source and distinguishes it from others. A trademark owner can be an individual, business organization, or any legal entity.
Marks in this partial list are still legally protected as trademarks, at least in some jurisdictions, but are sometimes used by consumers in a generic sense. Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors.
A colour trade mark (British English) or color trademark (American English) is a non-conventional trade mark where at least one colour is used to perform the trade mark function of uniquely identifying the commercial origin of products or services.
Certification marks and trademarks. The USPTO states that a certification mark is "a type of trademark ". [5] However, it "is a special creature, created for a purpose uniquely different from that of a trademark or service mark", since: [6] [1] the mark does not define the source of the product.