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The Milky Way bar is made of nougat, topped with caramel and covered with milk chocolate. It was created in 1923 by Frank C. Mars and originally manufactured in Minneapolis, Minnesota. The name and taste derived from a then-popular malted milk drink of the day, not after the astronomical galaxy.
In most of the world, a Mars bar is a chocolate bar with nougat and caramel, coated with milk chocolate. In the United States, it is marketed as the Milky Way bar. It was first manufactured in Slough, England under the Mars bar name in 1932 by Forrest Mars, Sr., son of American candy maker Frank C. Mars.
In 1920, they moved to Minneapolis, Minnesota, where Mars founded Mar-O-Bar Co. and began to manufacture chocolate candy bars. The company later incorporated as Mars, Incorporated . [3] In 1923 he introduced his son Forrest's idea, [7] the Milky Way , which became the best-selling candy bar. [3]
Forrest Mars Sr., son of Frank and his first wife, Ethel G. Mars, was inspired by a popular type of milkshake in 1923, to introduce the Milky Way bar, advertised as a "chocolate malted milk in a candy bar", which became the best-selling candy bar.
Forrest Edward Mars Sr. (March 21, 1904 – July 1, 1999) was an American billionaire businessman and the driving force of the Mars candy empire. He is best known for introducing Milky Way (1924) and Mars (1932) chocolate bars, and M&M's (1941) chocolate, as well as orchestrating the launch of Uncle Ben's Rice.
Milky Way Farm in Giles County, Tennessee, is the former estate of Franklin C. Mars, founder of Mars Candies. The property is named for the company's Milky Way candy bar. During the Great Depression, the estate was the largest employer in Giles county.