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  2. Coupon - Wikipedia

    en.wikipedia.org/wiki/Coupon

    Coupon. In marketing, a coupon is a ticket or document that can be redeemed for a financial discount or rebate when purchasing a product . Customarily, coupons are issued by manufacturers of consumer packaged goods [1] or by retailers, to be used in retail stores as a part of sales promotions. They are often widely distributed through mail ...

  3. Discounts and allowances - Wikipedia

    en.wikipedia.org/wiki/Discounts_and_allowances

    Discounts and allowances are reductions to a basic price of goods or services.. They can occur anywhere in the distribution channel, modifying either the manufacturer's list price (determined by the manufacturer and often printed on the package), the retail price (set by the retailer and often attached to the product with a sticker), or the list price (which is quoted to a potential buyer ...

  4. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion is one of the elements of the promotional mix. The primary elements in the promotional mix are advertising, personal selling, direct marketing and publicity / public relations. Sales promotion uses both media and non-media marketing communications for a predetermined, limited time to increase consumer demand, stimulate market ...

  5. Barcode - Wikipedia

    en.wikipedia.org/wiki/Barcode

    A UPC-A barcode. A barcode or bar code is a method of representing data in a visual, machine-readable form. Initially, barcodes represented data by varying the widths, spacings and sizes of parallel lines. These barcodes, now commonly referred to as linear or one-dimensional (1D), can be scanned by special optical scanners, called barcode ...

  6. Digital coupon - Wikipedia

    en.wikipedia.org/wiki/Digital_coupon

    Digital coupon. Digital coupons (also known as e-coupons, e-clips or clipped deals) are the digital analogue of paper coupons which are used to provide customers with discounts or gifts in order to attract the purchase of some products. Mostly, grocery and drug stores offer e-coupon services in loyalty program events.

  7. PromotionCode.org - Wikipedia

    en.wikipedia.org/wiki/PromotionCode.org

    The site both originates and disseminates print coupons and online promotion codes. PromotionCode.org maintains a community of shoppers that exchange user-submitted codes and a codes-by-email option where subscribers can receive codes for selected stores via email without having to visit the site.

  8. Promotional model - Wikipedia

    en.wikipedia.org/wiki/Promotional_model

    A promotional model is a model hired to drive consumer demand for a product, service, brand, or concept by directly interacting with potential customers. Most promotional models are conventionally attractive in physical appearance. They serve to make a product or service more appealing, and can provide information to journalists and consumers ...

  9. Direct marketing - Wikipedia

    en.wikipedia.org/wiki/Direct_marketing

    v. t. e. Direct marketing is a form of communicating an offer, where organizations communicate directly to a pre-selected [1] customer and supply a method for a direct response. Among practitioners, it is also known as direct response marketing. In contrast to direct marketing, advertising is more of a mass-message nature.

  10. PayPal Honey - Wikipedia

    en.wikipedia.org/wiki/PayPal_Honey

    Website. joinhoney .com. PayPal Honey, formerly known as Honey, is an American technology company and a subsidiary of PayPal known for developing a browser extension that aggregates and automatically applies online coupons on eCommerce websites.

  11. Promotional merchandise - Wikipedia

    en.wikipedia.org/wiki/Promotional_merchandise

    t. e. Promotional merchandise are products branded with a logo or slogan and distributed at little or no cost to promote a brand, corporate identity, or event. Such products, which are often informally called promo products, swag [1] ( mass nouns ), tchotchkes, or freebies ( count nouns ), are used in marketing and sales.